New: Building Back Together Launches Six-figure Tv Investment In Michigan To Boost Biden Agenda As President Travels To Howell
FOR IMMEDIATE RELEASE: October 5, 2021
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NEW: BUILDING BACK TOGETHER LAUNCHES SIX-FIGURE TV INVESTMENT IN MICHIGAN TO BOOST BIDEN AGENDA AS PRESIDENT TRAVELS TO HOWELL
Ads to air in MI-08 and MI-11 as President Biden travels to Howell to boost Build Back Better Agenda and Bipartisan Infrastructure Deal
Washington, D.C. — Today, as President Biden travels to Howell, Michigan to highlight how passing the Build Back Better Agenda and the Bipartisan Infrastructure Deal would create jobs, lower costs, and make the wealthiest Americans pay their fair share, Building Back Together is making a six-figure investment on TV in the state to boost the President’s agenda with a testimonial featuring Mike, a retired steelworker from Michigan.
In the ad, Mike says that he believes “Joe Biden is on my side” and highlights the President’s plans to lower costs on essentials like healthcare and prescription drugs, make big corporations pay their fair share, and ensure blue collar workers like him are able to retire with dignity.
The additional investment in Michigan’s 8th and 11th Congressional districts comes on the heels of Building Back Together’s recently announced nearly $5 million ad campaign across 25+ House Districts, which itself was on top of a previously announced $10 million in spending to boost the Build Back Better Agenda. In aggregate, the Build Back Better War Room has coordinated more than $150 million in paid media and on-the-ground organizing to ensure the President’s full agenda is signed into law.
Polling has consistently shown that the Build Back Better Agenda is overwhelmingly popular with the American people, and research by Building Back Together has shown that Members of Congress who back the agenda see a 17-point boost in support in battleground states and House districts.
“Working people in Michigan and across the entire country support the President’s Build Back Better Agenda to lower everyday costs, from health care to utility bills, while ensuring the wealthiest Americans finally pay their fair share,” said Building Back Together Executive Director Danielle Melfi. “Passing the President’s agenda will have real, concrete impacts on the day-to-day lives of Americans everywhere. We’ll continue to make the case for these policies so that leaders in Washington know that families in their communities are counting on them to deliver on these plans, so that our economy finally rewards work, and not wealth.”
Transcript of “Mike”:
I was a steelworker for 47 years.
People think, now that I’m retired, we’re looking at rocking chairs.
I’ve never lived quietly, ever.
And I don’t plan to.
Blue collar seniors should be able to retire with dignity.
Joe Biden is on my side.
He’s making the big corporations pay their fair share.
I pay a lot for medicine, but it’s hard on a fixed income.
His plan is gonna lower drug prices, and strengthens Medicare to cover more things.
It’s one of the reasons we elected him — he’s on my side.