BBT Announces Six-Figure Ad Campaign Celebrating Launch Of Biden-Harris Student Loan Relief Application Portal
FOR IMMEDIATE RELEASE: October 19, 2022
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BBT ANNOUNCES SIX-FIGURE AD CAMPAIGN CELEBRATING LAUNCH OF BIDEN-HARRIS STUDENT LOAN RELIEF APPLICATION PORTAL
Six-figure campaign highlights the launch of the online student loan relief application for young borrowers, including Black and Latino borrowers, in NV, PA, and WI
WASHINGTON, D.C. — Building Back Together is announcing a new six-figure ad campaign following the official launch of the federal student loan relief application portal, celebrating this historic action from President Biden to put money back in the pockets of young Americans, including Latino and Black Americans. This much-needed relief for young borrowers across the country will completely erase student debt for one in four Black borrowers and nearly half of Latino borrowers. The ad campaign, which will run on digital platforms including Facebook, Instagram, YouTube, ESPN, Snapchat, and Hulu, highlights the positive impact of this historic action for young Americans in Nevada, Pennsylvania, and Wisconsin and directs them to the online application portal at StudentAid.gov.
“Millions of Americans making less than $125,000 a year will be able to get much-needed relief through this simple online form, which takes less than five minutes to fill out,” said Building Back Together Executive Director Danielle Melfi.
“This is a game changer for so many young Americans, who will now have more money in their pockets to start a family, open a business, or buy a house. This campaign celebrates this win for working families and thanks the president for his commitment to getting it done.”
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