BUILDING BACK TOGETHER LAUNCHES AD CAMPAIGN TO BOOST SUPPORT FOR BIPARTISAN INFRASTRUCTURE DEAL
FOR IMMEDIATE RELEASE: July 8, 2021
Contact: [email protected]
NEW AD: BUILDING BACK TOGETHER LAUNCHES AD CAMPAIGN TO BOOST SUPPORT FOR BIPARTISAN INFRASTRUCTURE DEAL
Ad kicks-off a $10 million dollar campaign to build support for the Build Back Better Agenda this summer on TV and digital platforms
WATCH TV AND DIGITAL AD: GOOD DEAL
Washington, D.C. — Building Back Together launched a new television and digital ad today highlighting the bipartisan support for the Bipartisan Infrastructure Deal that the President announced alongside a group of Democratic and Republican lawmakers in June.
The 30-second ad will run on digital platforms and air on broadcast and cable TV in Washington, D.C. The buy kicks off a $10 million dollar campaign Building Back Together is launching throughout the summer to deepen the already strong support for the Build Back Better Agenda, including the latest infrastructure deal and Administration’s commitment to expanding the care economy, lowering health care costs, and making additional investments in safeguarding our climate and boosting job creation.
The ad champions the deal as “big, bold and bipartisan” and spotlights the key policy proposals with bipartisan support — including job creation, rebuilding roads and bridges, ensuring clean drinking water for American families, and expanding high speed Internet access — and the President’s promise that no American making under $400,000 a year will see their taxes go up a dime to pay for it.
“During his first five months in office, President Joe Biden has delivered for the American people by getting the pandemic under control and adding 3 million jobs — more jobs in the first 5 months of any American presidency in recorded history. Now, he’s struck a bipartisan deal that is supported by Americans of all political stripes and makes a good-faith down payment on the Build Back Better agenda. This deal will be the largest infrastructure investment in nearly a century, and it will create millions of good-paying jobs to rebuild what’s broken in America,” said Danielle Melfi, Building Back Together Executive Director. “Americans across the country want to see leaders in Washington finally work together, and the Bipartisan Infrastructure Deal is their opportunity to show their communities they can get to work and get it done.”
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About Building Back Together:
With leadership in the White House and Congress that shares our values, we have a critical opportunity to advance a progressive agenda. But we know that it will take smart advocacy to build the case for these policies. Building Back Together — a 501(c)(4) not-for-profit focused on advancing progressive policies in the Build Back Better agenda — was formed to get the job done, by creating winning campaign coalitions to achieve our goals and growing public support for our agenda.
Our name is intentional: we can’t do this work alone. We’ll partner with organizations to achieve policy successes and work together to communicate with the American people about how the Build Back Better agenda is changing lives in communities across the country.
The team at Building Back Together will:
- Convene progressive organizations to partner on coordinated campaigns at the local, state and national level
- Create usable resources like message research, guidance and tools
- Invest in innovative digital strategies and partnerships
- Develop effective advertising campaigns
Learn more: buildingbacktogether.org