ROLL CALL: “BIDEN GETTING AIR COVER AS HE SEEKS MORE TIME AWAY FROM DC TO SELL FIRST-YEAR ACHIEVEMENTS”
FOR IMMEDIATE RELEASE: January 21, 2022
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ROLL CALL: “BIDEN GETTING AIR COVER AS HE SEEKS MORE TIME AWAY FROM DC TO SELL FIRST-YEAR ACHIEVEMENTS”
WASHINGTON, D.C. – Yesterday, Roll Call reported a new, $1.5 million ad campaign from Building Back Together highlighting the successes from the first year of the Biden-Harris Administration. The campaign targets key constituencies, including Black, Latino, and Asian American voters in Arizona, Georgia, Nevada, New Hampshire, Pennsylvania, and Wisconsin. The ads underscore how President Biden has taken on the pandemic, jump-started the economic recovery, and passed critical legislation like the American Rescue Plan and Bipartisan Infrastructure Law.
Roll Call: Biden getting air cover as he seeks more time away from DC to sell first-year achievements
President Joe Biden is eager to spend more time away from the White House as his administration enters its second year, and a lot of that will be an effort to sell the parts of his agenda that actually did get enacted into law in Year One.
And supporters of the president are taking to the airwaves in support of that message.
In one new ad campaign shared first with CQ Roll Call, Building Back Together, a nonprofit group backing the president’s policy agenda, is spending $1.5 million across a variety of platforms to tout the administration’s first year achievements.
The spending includes TV and radio spots, as well as billboards and both digital and print ads, according to a release from the group. In particular, Building Back Together is seeking to reach an array of audiences, including Black, Latino and AAPI voters.
“From taking on the pandemic and jumpstarting the economic recovery, to proving that government can work for the people by passing the Bipartisan Infrastructure Law and American Rescue Plan, we’re wasting no time in 2022 to communicate to Americans across the country about the enormous successes of the Biden-Harris Administration,” executive director Danielle Melfi said in a statement.
The ads are scheduled to run in several languages, including English, Spanish, Cantonese, Mandarin, Hindi and Korean.
Biden said during his extended news conference Wednesday that he wanted to spend more time away from Washington, after a year in which some travel was curtailed both by the COVID-19 pandemic and the decision to be around for a series of legislative negotiations.
“I’m going to be out on the road a lot, making the case around the country, with my colleagues who are up for reelection and others, making the case of what we did do and what we want to do, what we need to do,” the president said. “And so, I don’t think I’ve overpromised at all. And I’m going to stay on this track.”
Read the full story here.
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