NEW ADS: BUILDING BACK TOGETHER LAUNCHES OVER HALF A MILLION DOLLAR AD CAMPAIGN IN GEORGIA HIGHLIGHTING BENEFITS OF BIDEN’S AGENDA FOR BLACK COMMUNITIES
FOR IMMEDIATE RELEASE: September 9, 2021
PRESS CONTACT: [email protected]
NEW ADS: BUILDING BACK TOGETHER LAUNCHES OVER HALF A MILLION DOLLAR AD CAMPAIGN IN GEORGIA HIGHLIGHTING BENEFITS OF BIDEN’S AGENDA FOR BLACK COMMUNITIES
New digital and radio ads to run across Georgia emphasizing the Build Back Better Agenda’s impact on Black communities and thanking Senators Warnock and Ossoff for advancing the President’s agenda
WATCH ADS: Together, Build Back Better for Georgia, and Back on Track
Washington, D.C. — Today, Building Back Together launches a new digital and radio ad campaign to speak directly to Black communities across Georgia about the President’s plans to increase opportunity and reduce inequality for Georgians with the Build Back Better Agenda. The ads also spotlight Senators Warnock and Ossoff for their work fighting to deliver on this agenda for families across the state.
The multi-channel campaign emphasizes the impact the Build Back Better Agenda will have on Black families and young people across Georgia — from lowering the cost of health care and child care, to cutting taxes for working and middle class families, to providing two years of free community college. The ads also underline that the President’s plans will be paid for by making the ultra-wealthy and big corporations pay their fair share. The 15 and 30-second ads will be targeted to reach Black Georgians online through digital platforms like social media, podcasts, connected television, traditional and digital radio, and more.
The more than half-a-million dollar buy will run through September and is part of Building Back Together’s $10 million dollar campaign to make the case for the Build Back Better Agenda in battleground states throughout August recess and beyond.
“President Biden’s Build Back Better agenda is America’s chance to reduce inequality and increase opportunity for working people in Georgia and across the country,” said Danielle Melfi, Building Back Together Executive Director. “Georgians elected President Biden, Vice President Harris and Senators Warnock and Ossoff to deliver for them, and this agenda will make good on that promise by lowering everyday costs, opening the doors to education, and investing in working families by making the ultra-wealthy and big corporations finally pay what they owe in taxes.”
WATCH AD: Together
WATCH AD: Build Back Better for Georgia
WATCH AD: Back on Track
About Building Back Together:
With leadership in the White House and Congress that shares our values, we have a critical opportunity to advance a progressive agenda. But we know that it will take smart advocacy to build the case for these policies. Building Back Together — a 501(c)(4) not-for-profit focused on advancing progressive policies in the Build Back Better agenda — was formed to get the job done, by creating winning campaign coalitions to achieve our goals and growing public support for our agenda.
Our name is intentional: we can’t do this work alone. We’ll partner with organizations to achieve policy successes and work together to communicate with the American people about how the Build Back Better agenda is changing lives in communities across the country.
The team at Building Back Together will:
- Convene progressive organizations to partner on coordinated campaigns at the local, state and national level
- Create usable resources like message research, guidance and tools
- Invest in innovative digital strategies and partnerships
- Develop effective advertising campaigns
Learn more: buildingbacktogether.org
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