NEW ADS: BUILDING BACK TOGETHER LAUNCHES NEARLY $5 MILLION AD CAMPAIGN IN 25+ HOUSE DISTRICTS

FOR IMMEDIATE RELEASE: September 24, 2021

NEW ADS: BUILDING BACK TOGETHER LAUNCHES NEARLY $5 MILLION AD CAMPAIGN IN 25+ HOUSE DISTRICTS HIGHLIGHTING PRESIDENT’S PLAN TO CUT COSTS FOR FAMILIES AND ENSURE WEALTHIEST PAY FAIR SHARE

BBT’s new $5 million investment adds to previously announced $10 million in spending to boost Build Back Better Agenda

WATCH TV AD: BREATHE (Example –- Rep. Cindy Axne)

Washington, D.C. — Today, Building Back Together launched a new nearly $5 million TV and digital ad campaign to highlight the Build Back Better Agenda in key Congressional districts across the country. The ads, set to run in more than 25 House districts, highlight the Biden-Harris Administration plans to lower costs for Americans by making everyday essentials like health care, prescription drugs, child care, and utility bills more affordable, to pay for these investments by ensuring the wealthiest Americans making over $400,000 a year and big corporations “finally pay their fair share,” and deliver a historic tax cut for working and middle class families.

The 30-second television ads will run on broadcast and cable in key markets across the country, including Phoenix, AZ; Atlanta, GA; Kansas City, MO; Detroit, MI; Las Vegas, NV; New York, NY; Des Moines, IA; and Orlando, FL. The 30-second digital ads will run on digital platforms across the country. Tailored to each district, the ads will all underline the Biden-Harris Administration’s commitment to giving American families “room to breathe” on everyday expenses. Building Back Together is also running Spanish-language ads in Texas on television and digital and is expanding its digital and radio ad campaign targeted to Black communities in Georgia and Nevada.

This nearly $5 million buy kicks off a new round of advertising from Building Back Together, and comes in addition to the previously announced $10 million campaign Building Back Together launched over August recess to make the case for the Build Back Better Agenda, deepen the already strong support with the public, and make clear to legislators the urgent need to pass legislation that will put working families first.

“For too long, the ultra-wealthy and big corporations have skipped out on paying their fair share of taxes while everyday Americans have seen costs spiral for everything from prescription drugs to care for an elderly parent. Legislators in Washington need to know that their constituents are counting on them to make our economy work for working people again,” said Building Back Together Executive Director Danielle Melfi. “We will continue to aggressively make the case across the country that there is an urgent need to pass the Build Back Better Agenda and ensure we build an economy that puts middle and working class families first, not the ultra-rich or the largest corporations.”

Polling has consistently shown the deep popularity of the Build Back Better Agenda with the American people, and that it has emerged from August recess more popular than ever:

Data for Progress/Invest in America Poll, 9/10-9/13

62% of voters — including 58% of Independents — support passing Build Back Better Agenda through reconciliation
68% of voters, including 52% of Republicans, 83% of Democrats, and 65% of Independents, support raising taxes on the wealthiest 1% of business owners by limiting what expenses they can deduct from their taxes
66% of voters, including 54% of Republicans, 80% of Democrats, and 60% of Independents, support increasing taxes on people who earn over $1 million a year from selling stocks and bonds
64% of voters, including 51% of Republicans, 78% of Democrats, and 61% of Independents, support increasing funding for the I.R.S so that they can make sure that the wealthiest 2% of Americans and large corporations pay the taxes that they owe
64% of voters — including 51% of Republicans and 58% of Independents — support raising income taxes on Americans that make more than $400,000
62% of voters, including 47% of Republicans, 81% of Democrats, and 56% of Independents, support raising taxes on large corporations from 21% to 28%
61% of voters, including 46% of Republicans, 78% of Democrats, and 58% of Independents, believe that the U.S. should raise taxes on the wealthy and large corporations, ensuring they pay their fair share
Majorities of voters support every major plank of Build Back Better Agenda

Navigator Research Poll, 8/26-8/30

70% of Americans support President Biden’s Build Back Better Agenda
71% of Americans say it is urgent that we pass President Biden’s Build Back Better Agenda
86% of Americans support reducing the cost of prescription drugs by giving Medicare the power to negotiate with pharmaceutical companies
85% support the President’s plan to expand Medicare to include dental, vision, and hearing
79% support raising wages for home care workers
77% support expanding access to long-term care for families that can’t currently afford it
77% support increasing funding to crack down on tax evasion by large corporations and the wealthiest Americans
72% support investing in clean energy infrastructure
64% support expanding the Child Tax Credit

Morning Consult/Politico Poll, 8/28-8/30

81% of Americans support expanded home care for older and disabled Americans
73% of Americans support paid family and medical leave
67% of Americans support free pre-kindergarten
66% of Americans support measures to boost renewable energy
66% of Americans support federal funding for affordable child care
61% of Americans support federal funding for housing
56% of Americans support tuition-free community college

Data for Progress Poll, 8/20-8/27

In all 12 states surveyed (AZ, CO, GA, MI, MT, NH, NC, OR, PA, WA, WV, WI), the Build Back Better agenda is supported by a majority of likely voters
Majorities of voters in all 12 states support individual provisions of the Build Back Better agenda, including investing $400 billion in long-term care, ensuring 80% of the U.S.’ power is from emission free sources by 2030, and creating a pathway to citizenship for Dreamers, TPS holders, and essential workers like farmworkers
A majority of voters in all 12 states also support proposals to pay for the Build Back Better agenda, including increasing the capital gains tax, higher taxes on the wealthy, limiting deductions for business owners, increasing the corporate tax rate and increasing I.RS. enforcement

Data for Progress/Protect Our Care/Patients for Affordable Drugs, 8/20-8/30

86% of Americans back reforms that give Medicare the power to negotiate lower drug prices, a key component of the Build Back Better Agenda
81% of Americans believe prescription drug costs are “unreasonable”
67% of Americans are more concerned Congress will not do enough to rein in the costs of prescription drugs

ALG Research/Hart Research, Americans for Tax Fairness Poll, 5/20-5/25

69% of voters support raising taxes on the wealthy and corporations
- 68% of Independent voters support this proposal
67% of voters support raising taxes on those earning more than $400,000
62% of voters support raising the corporate tax rate from 21% to 28%
67% of voters say they are more favorable towards Biden’s plan because it would raise taxes on those making over $400,000 and corporations

###