BBT Launches Six-Figure Ad Campaign Highlighting Bipartisan Infrastructure Law Investments in Florida

FOR IMMEDIATE RELEASE: July 22, 2022
PRESS CONTACT: [email protected]

BBT LAUNCHES SIX-FIGURE AD CAMPAIGN HIGHLIGHTING BIPARTISAN INFRASTRUCTURE LAW INVESTMENTS IN FLORIDA

WASHINGTON, D.C. — Building Back Together is launching a six-figure ad campaign in Florida, including digital and terrestrial radio ads and billboards, touting statewide investments in the Bipartisan Infrastructure Law President Biden signed last year. The radio ads in Spanish and English for Black and Latino communities feature a mother and daughter discussing how funding from the Bipartisan Infrastructure Law will increase high-speed internet access.  The digital billboards will also be in both English and Spanish, placed along highways in and around Orlando, including along I-4, and will highlight funding to build a high-speed train connecting Orlando with Tampa.

Additionally, a mobile billboard will circulate along the roads in and around Orlando, including along the I-4 corridor to Tampa, promoting the high-speed rail investment.

This ad campaign from Building Back Together comes as White House Infrastructure Coordinator Mitch Landrieu travels to Orlando for an event highlighting how the Bipartisan Infrastructure Law is delivering for Florida families, including by investing in transportation and high-speed internet.

“The Bipartisan Infrastructure Law is delivering once-in-a-generation investments to modernize and rebuild Florida, creating good-paying union jobs and expanding opportunities for Floridians,” said Building Back Together Executive Director Danielle Melfi. “Since day one, President Biden has championed policies to increase access and opportunity for working and middle class families, fighting to build an economy from the bottom up and the middle out. We’re excited to share the impact of these historic Bipartisan Infrastructure Law investments with Florida communities through this ad campaign.”

This ad campaign builds on more than $30 million in spending to date from Building Back Together highlighting the positive impacts of President Biden’s agenda. Earlier this month, BBT launched six-figure investments highlighting the President’s work to deliver the most significant, bipartisan gun safety legislation in decades, and how President Biden’s Bipartisan Infrastructure Law is replacing lead pipes in communities across the country.

English Transcript of “Internet at Home”

G: Hey mom, can you take me to the coffee shop so I can use their wifi? I need to do my homework.

M: Ah, Gaby, we don’t need to go looking for internet anymore.

G: What do you mean?

M: Thanks to the Bipartisan Infrastructure Law signed by President Biden, we can get high speed, affordable internet right here at home. That means I don’t need to take you to the coffee shop anymore.

G: Are you serious? That’s awesome! Thanks, Joe!

Paid for by Building Back Together.

Spanish Transcript of “Internet en Casa”

G: Mami, ¿me puedes llevar a la biblioteca para usar el internet? Necesito hacer mi tarea.

M: Gaby, deja de inventar, hay internet en la casa.

G: Pero ¿cómo? ¿desde cuando?

M: Gracias a la ley de infraestructura bipartidista del Presidente Biden, ya tenemos internet de alta velocidad y de bajo costo en la casa y me ahorro el viaje de llevarte a la biblioteca.

G: En serio mami? Que bueno, ¡gracias Biden!

Pagado por Building Back Together.

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