BBT Announces Seven-figure Ad Campaign Celebrating President Biden Delivering The Inflation Reduction Act

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CBSPro-Biden group pouring millions into new ad campaign to promote new climate, health care legislation

WASHINGTON, D.C. — Building Back Together is announcing a seven-figure ad campaign celebrating President Biden signing the Inflation Reduction Act, groundbreaking legislation to bring down health care and prescription drug costs, lower energy bills, and make big corporations pay their fair share without raising taxes on anyone making under $400,000. This campaign thanks President Biden and Democrats in Congress for their tireless efforts to get this legislation across the finish line — and calls out MAGA politicians who sided with special interests like Big Pharma, Big Oil, and big corporations to oppose it. Television, radio, and digital ads will air in English and Spanish in Nevada, Pennsylvania, Wisconsin, and DC with a focus on Black and Latino communities, communicating how the law will cut costs for families.

“The Inflation Reduction Act is a once-in-a-generation investment to lower costs for working families, and President Biden got it done,” said Building Back Together Executive Director Danielle Melfi. “This legislation will help families get the care they need at prices they can afford. It will lower energy bills while tackling the climate crisis. It will create good-paying union jobs. This is what President Biden has been fighting for since day one: legislation that will give families more breathing room in their budgets and power our economy for years to come. We’re excited to share the benefits of this legislation with communities across the country through this ad campaign.”

With this seven-figure ad campaign, Building Back Together tops $35 million in spending to date highlighting the positive impacts of President Biden’s agenda. Two weeks ago, BBT launched a six-figure investment calling on Congress to pass the Inflation Reduction Act, and in the prior month, launched campaigns highlighting the president’s work to deliver the most significant, bipartisan gun safety legislation in decades, and how President Biden’s Bipartisan Infrastructure Law is securing clean drinking water and investing in public transportation in communities across the country.

See below for examples of ads from this campaign:

Transcript of “Lower Costs”:


Joe Biden promised to deliver for working families over special interests.

That’s what the Inflation Reduction Act does:

Lowers prescription drug costs for millions of families.

Lowers health care costs for millions of families. 

Lowers energy costs for millions of families.

But every single MAGA politician voted against it.

Because when it really matters, they’re on the side of special interests. 

President Biden: he’s delivering for us.

Transcript of “Made it Happen”:

News Clip:

The Inflation Reduction Act…

Making history and helping middle class families…

The latest legislative win for the Biden Administration. 


We have a President who’s doing real things to make life better.

What Joe Biden just got passed…

News Clip: 

The Inflation Reduction Act…


That is going to lower costs like prescription drugs, health care, utility bills…

News Clip: 

A huge step forward for our nation…


Joe Biden made that happen. 

It’s baffling to me that politicians would block things that will help millions of families… 

I’m glad we have a President who’s fighting for us.

Transcript of “Cumplieron con nosotros”:

¿Cuántas veces has escuchado a los políticos prometer bajar el costo de los medicamentos y no cumplen? 

Pues con la Ley de Reducción de la Inflación, el Presidente Biden sí cumplió.

La Ley de Reducción de la Inflación bajará los precios de medicamentos con receta

Poniendo límite anual a lo que pagarás de tu bolsillo

Y reducirá el costo de seguros de salud para 13 millones de estadounidenses, a un promedio anual de 800 dólares. 

La Ley de Reducción de la Inflación también reducirá el costo de la energía eléctrica ayudando a las familias a ahorrar 300 dólares al año en sus facturas

Y creará miles de nuevos empleos con buenos salarios.

Todo esto, sin aumentar los impuestos a nadie que gane menos de $400,000 al año.

¡Esto era lo que estábamos esperando!

Mientras que todos los extremistas del partido de Trump votaron en contra de la lucha para reducir la inflación

El presidente Biden y sus aliados en el Congreso cumplieron con nosotros.